Owen Jones is northern, a socialist, and he writes for The Guardian. I even agree with his viewpoint a fair amount of the time (both in this book and in his articles). I should have loved The Establishment, but unfortunately I didn't - something about the way it's put together got my back up and made me start picking his arguments apart. If it does that to a comrade (yes I am using that in a slightly tongue in cheek way), how far will it go towards persuading an adversary?